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Ayelet Mamo Shay

The Ladies That Rock The Rock


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Book Launch Event

Join us for the book launch extravaganza, meet some of the Ladies That Rock The Rock and get a copy of the book autographed by the author! Last time the event was fully booked, so make sure to register in advance, via the following link:
Second Edition

Delegation to Dubai

Elevate yourself to new heights by joining our female delegation to Dubai, in November 2024. Indulge yourself in the luxuries of the Emirates, in a trip full of female fun and friendship. Limited places only, so reserve your place soonest. Further details, in the link below:

Delegation to Morocco

Join us on a female delegation to northern Morocco and discover the enchanting cities of Tangier, Fes, Rabat and the magical blue city of Chefchauen, in a trip full of female fun and friendship. Limited places only, so reserve your place soonest. Further details, in the link below:

The Ladies That Rock The Rock book (1st Edition, 2022)

The Ladies That Rock The Rock is an inspiring novella, followed by a collaborative book featuring 22 incredible women from different walks of life, who have made their impact on the famous Rock of Gibraltar. How did these women get to where they are today? What adversity have they overcome? How will their stories inspire yours? Interspersed throughout the book are little challenges and places for you to write down your thoughts, to help you in achieving your own goals. This is not just a book, but a self-development diary. Order your copy here:

The Ladies That Rock The Rock (2nd Edition, 2025)

This second edition of the highly popular Ladies That Rock The Rock book, unveils 25 inspiring ladies, who have all been nominated by the people of Gibraltar and won the Ladies That Rock The Rock Award. The book will be published in early 2025, and this is your opportunity to nominate a lady for the Award by completing the form below: You can also pre-order your copy of the new book by completing the form on the following link:

International Women’s Day Workshops

We believe that each woman is different and special in her unique way so especially for International Women’s Day 2025 we offer several workshops in different days and times, focusing on building leadership, on enhancing networking, communication and negotiation skills and lead with confidence. The workshop involves interactive exercises and powerful group discussions. Available also for cooperate and private workshops. For further details and registration please contact us on:

The Ladies That Rock Awards Gala Dinner

As part of the International Women’s Day 2025 events, and following the success of the book “The Ladies That Rock The Rock” by Ayelet Mamo Shay, we will be running The Ladies That Rock The Rock Awards. This Award program will give the opportunity for the people of Gibraltar to nominate ladies who have contributed to Gibraltar, from all walks of life, to be recognised and rewarded for their achievements and efforts. The program will culminate with a Gala Dinner to be held on 6th March 2025 (International Women’s Day) at the Sunborn Hotel, where the Award Ceremony will take place. The Gala Dinner in previous years has completely sold out, so make sure to reserve your place soonest to avoid disappointment... To reserve your table and further details, please follow the link:


Ayelet Mamo Shay, a business woman, journalist and PhD researcher of small Jewish communities around the world, moved with her husband and children to Gibraltar from Israel following a job offer.

Since arriving in Gibraltar, Ayelet has felt that she has been “cheating” on her country by falling in love with the other country that has welcomed her so warmly- Gibraltar!

Despite the challenges and dilemmas of moving to a new country, Ayelet has embraced the opportunities offered by the relocation to become a good ambassador for both her native Israel and Gibraltar.


This life-changing experience has given Ayelet the inspiration to write her book Relocation Darling, Relocation!  – a realistic, humorous, emotional novel about the hottest and most charged topic in modern society today, one that touches many families across the world: relocation to another country in pursuit of a promising career.

Ayelet is the Co-Founder and Director of Benefit Business Solutions Ltd ( – a Gibraltar based business & innovation consultancy firm.

She also Co-founder of Gibraltar Pass ( and serves as the Chairwoman of the Gibraltar-Israel Chamber of Commerce (, actively working to strengthen the business relations between the two countries and promoting business opportunities across the two ends of the Mediterranean.

Ayelet regularly lectures around the world on the power of the woman, relocation, Jewish communities, and business innovation.

In 2021 Ayelet received the Gibraltar Mayor Award, and her continued involvement in the community recently culminated in the publishing of her book “The Ladies That Rock The Rock” about her life and the life journeys of 22 powerful ladies that have contributed to Gibraltar in many ways.

The book has expanded into an annual program called “The Ladies That Rock The Rock Award” in cooperation with the Gibraltar Ministry of Equality recognising female achievements.

Ayelet is currently working on the second edition of the book, which will feature 25 additional Ladies That Rock The Rock!

Connect with Ayelet Mamo Shay: Your Gateway to Business Innovation and Relocation Insights👇👇

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